Veteran racers: On the other end of the spectrum, virtual races can provide seasoned racers with a flexible alternative to traditional races at a lower cost without the constraints of having to train and race at specific dates.First-timers: For them virtual races can provide the perfect stepping stone to an in-person event and help them build the confidence they need to enter a race in the real world.There are four main groups of people taking part in virtual races: If you come from an in-person race background, you may struggle to understand why anyone would enter a virtual race.Įven if you would never do a virtual race yourself, however, it is essential that you understand the reasons why people do to be able to market your virtual race effectively to others. Instead, the focus in virtual races is on branding, marketing and customer fulfillment. In fact, most of the tasks you would be used to from an in-person event are not really relevant for a virtual race. There's no volunteers to recruit or road barriers to order and put up. You can even do the whole thing indoors on a treadmill!Įssentially, participants run the race, well, virtually!.So, under these circumstances, what is the role of the race director, you ask?īy their very nature, virtual races are much easier to plan and deliver than live events.
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